HOW NEWS WORKS
This Trust Kit was created in partnership with The News Literacy Project, a non-profit working to build a national movement to create a more news-literate America.
Navigating and understanding news
It would be great if people were more discerning about what they believed. If they didn’t trust everything they saw online — both from intentional misinformation purveyors and from well-meaning (but inaccurate) friends and family.
As journalists, our job is to keep people informed. But our job doesn’t just end with sharing what we know is good information. We also have a responsibility to help people understand what makes news credible.
If people aren’t able to tell what’s quality news, or spot when there are bunk sources, it can lead to all sorts of issues — like misinformation spreading and a lack of informed civic engagement. It can also lead to problems for us as journalists. If people can’t tell what constitutes good news, why would they turn to us as a trusted source over other avenues of information? Will they know what sets our news apart from other information? Will they see the value we provide and want to support us? Unfortunately the answer is probably not.
If our mission as journalists is to keep people informed, then part of that mission involves making sure our communities know how to get good information for themselves.
If our mission as journalists is to keep people informed, then part of that mission involves helping our audiences find credible news for themselves.
Goals
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Trusting News: About Us
We inspire and empower journalists to evolve their practices in order to actively earn trust.
Trusting News inspires and empowers journalists to take responsibility for demonstrating their credibility and actively earning trust. We equip journalists to listen and engage with humility and to explain their integrity through day-to-day transparency. We use research-backed, newsroom-tested strategies to support journalists in building a better relationship with the people they aim to serve. We work in a continual cycle of research, learning and sharing to make sure the work evolves.